![]() ![]() Under Armour said its MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a “crucial element of its digital strategy.” ![]() “Additionally, it affords us investment flexibility to drive greater return and value to our shareholders over the long-run.”īoth Endomondo and MyFitnessPal are in the company’s Connected Fitness segment. ![]() “This announcement reduces the complexity of our consumer’s brand journey by empowering sharper alignment with our long-term digital strategy as we work towards a singular, cohesive UA ecosystem,” chief executive officer Patrik Frisk said. ![]()
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